I'll start off by saying it's unfortunate to see a number of poor reviews. This store is one of the very few stores/boutiques in Ottawa where I do feel comfortable going in. I feel welcomed I feel valued and appreciated. I never feel pressured to buy anything, even though I frequent the store quite a bit. I even appreciate that the style of the clothing is trendy, but unique enough to not look... more

I've loved this store since the first time I've walked in at their old location on Dalhousie. They have a good selection of clothing and the staff is usually nice and helpful. Today however, was not the case. I walked into the store holding a cup of coffee and started browsing. In a few minutes, I was approached by a customer service representative advising me to leave my cup at the entrance.... more

We visit every time we're in town. I have two daughters and there's always something for each of us. My youngest girl is completely bald and they have been awesome at helping her find cool ways to embrace her uniqueness. It's worth going in just for a chat. Also I just heard that they opened a nail salon called smudge. It sounds like the sort of place that I would want to go (nail biting and... more